Another year has flow by, and as I have said year after year, use the start of the new year as an opportunity to review the past year and improve your business. Just like making a New Year’s resolution to quit smoking or loose weight, you can make a New Year’s resolution to improve your website, advertising efforts, and your business in general.
Take time to look at areas you have been wanting to improve. There were most likely several times throughout 2012 when you thought,” I wished we did this differently”, or “I would like to start doing this next year”, etc. NOW is the time to take action on those items and turn them into tangible changes that will make your business operate better and be more profitable.
One of the key areas that my clients talk about more often than not is: “Did I advertise effectively, and did my advertising methods work?”
How did you advertise your business in 2012? Did you rely on the same old methods of just newspaper? radio? billboard? Did you use a combination of those traditional media methods? Do you have a website or maybe a web presence in the form of social media (Facebook or Twitter)? These are questions that you need to ask yourself because one of the best ways to make your business more profitable is to sell your product or service, and letting as many people know about your product or service as possible is the best way to accomplish that goal.
At Gradient Graphics, we believe that the answer to effective advertising is a combination of all of the different types of traditional and digital media that will allow you to reach the broadest sampling of your client base. If you rely too heavily on just one type of advertising media, you are missing out on many potential clients that may get their information differently that others.
One thing that does remain constant is the need for an informative and well designed website to be at the core of your advertising efforts. The preferred flow of customer interaction with your advertising should be to entice the customers to visit your website with every piece of advertising you do, and then convert those website visits into leads and ultimately customers. Is your website up to par? Is it current in both content and visually? These are questions that you can’t afford not to answer, as they may be costing you customers with every visit.
All to often business owners have good intentions of re-evaluating their advertising and wanting to do much more than they have been, but lack the time or knowledge to bring their ideas to fruition. That’s where Gradient Graphics comes in. We are much more than just a top website development company in Fort Wayne. With over a decade of experience in website development and nearly 15 years worth of experience in marketing and advertising, we can offer our clients services beyond simple website development including:
- Website Design and Development
- Website Review and Re-Design
- Search Engine Optimization
- Advertising and Marketing Consulting and Planning
- Advertising Creation (Billboard, Flyer, Direct Mail, Newspaper, and so much more)
- Advertising Placement and Scheduling
Take Action This Year!
If you need help reviewing your advertising efforts and developing a custom marketing solution for your business, contact Gradient Graphics and together we will put a plan in motion that will grow your business in 2013!