We all have a job to do

Posted on March 12, 2012 ยท Posted in Insight

Most clients think that when you hire a website designer to design and build a site for your business, that you can just write the check, sit back, and wait for the magic to happen. While there is some truth to this way of thought, generally speaking, you (the client) have to put a lot of time and work into the development of your website.

What is the Designer’s Job?

We will design the layout for the website, develop/code the website files for presentation on the internet, test the website rigorously in multiple browsers to ensure the integrity of the design across different platforms, and upload the files to an online host to present the website to your customer base.

One thing that most clients overlook when pursuing a web presence is the information that is to be placed on the website. As designers, we are not experts on your business, products, or services. We can plan the layout of the information and images on your website, but we need your help to generate the content that is to be placed on the website…this is where you come in.

What is the Client’s Job?

In addition to footing the bill, the client is responsible for providing the designer with feedback about the design to move the process along and provide the content and information that is to be presented on the website. This information is the heart of the website, the real reason that your customers will stop by. Granted, a engaging design and good informational positioning can’t hurt and will help bring visitors to the website and encourage people to talk about your business, it is not the whole reason they are there, and without content that matters, they will only stick around for so long.

Your feedback is also very important to the development process. Too often a client drops the ball, taking too long to approve a design change, provide content, or answer any questions the designer has. In addition to being increasingly frustrating for the designer, it delays the completion of the project and pushes deadlines out farther than they have to be.

    So if you are planning on developing a website, here are a few things to keep in mind:

  • Organize your thoughts
  • Collect text for pages (i.e. About Us, Products, Services, etc.)
  • Collect images for use on the website
  • Make a list or bookmarks of websites that have features or design elements that you like
  • Take notes on ideas you have as they happen

Staying organized and preparing for the development of your website beforehand will be invaluable and help expedite the process of building your website.

If you need help organizing your thoughts or if you would like to discuss starting your website project, please Contact Us!